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Frost & Sullivan's eBroadcast Division

Founded in 1961, Frost & Sullivan is an international market consulting and training organization. We optimize business performance by offering our client's diverse strategic solutions that capitalize on growth opportunities within new and existing markets.

Expanding on the success of our popular Analyst Briefings and Executive Summits, The Frost & Sullivan eBroadcast division delivers cutting-edge business strategies and solutions to its executive clients through interactive forums on the Internet. By combining the immediacy of the web with the impact of streaming audio and video, these events are one-hour, topic-specific seminars, packed with the information and insights needed to address real world business needs.

Through live Q&A and advanced polling capabilities, participants have the opportunity to interact, real-time, with senior-level executives and key industry analysts discussing new solutions, best practices and actual case studies. Each presentation is then archived on the web, to be shared with colleagues, for on-demand viewing. Topics covered within the context of our eBroadcast format are comprehensive and address a broad range of applications.

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Applications

Sales & Marketing: New Product Launches, Application Demonstrations, Customer Seminars and Case-studies, Brand building, Survey and Polling

Communications & PR: Industry Announcements, Press Conferences, Keynote Speeches, Executive Summit Content, Analyst Briefings, Investor Relations

Training & Development: Employee Education, Sales Training, Archived Curriculum, Certification Programs

eBroadcast Events

These proven, cost-effective, lead-generating platforms have been developed to generate new sales opportunities by providing a forum for prospects and customers to learn about new market opportunities and deploy leading business solutions. Frost & Sullivan eBroadcasts are designed to assist business leaders who are faced with making intuitive buying choices for their organizations.

Benefits

Engaging: A powerful and highly interactive medium that lets you engage the audience with features such as live Q&A capability, audience polling & surveying.

Cost Effective & Efficient: Reduce travel costs. Reduce time. Increase market reach.

Measurable & Accessible: Generate highly qualified leads through targeted audience development

Flexible: eBroadcasts are scalable for any purpose. Customize the visual look and feel to fit the message and the audience.

Exclusivity: Your Company. Your Solution. Your Customer.

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Targeted Audience Development

By leveraging both the Frost & Sullivan database and that of our alliance partners, we ensure that every eBroadcast is marketed to as narrow or broad an audience as you desire.

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How It Works

Slated for 60 minutes in length, Frost & Sullivan will partner with a publication/ association and lead sponsor to present perspectives, industry forecasts and value-added content on key niche markets driven by the prospective sponsor. The program will be marketed and promoted as an important industry eBroadcast featuring cutting-edge content, providing the participants with an opportunity to preview Frost & Sullivan research addressing new opportunities and business solutions. Since this eBroadcast will be marketed through Frost & Sullivan, an independent third party, participants are assured their time will be well spent.

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The Frost & Sullivan Advantage

Credibility: Frost & Sullivan is recognized as a reputable, objective third party

Faculty: Respected industry analysts available to host, moderate and offer key perspectives & insights

Content: Ability to incorporate valuable Frost & Sullivan research into the program

Alliances: Unlimited access to virtually any vertical market through numerous strategic partnerships

Continued Exposure

You will have the opportunity to customize presentation content for these events, which will be archived on the web for anytime, on-demand viewing after the eBroadcast. New visitors will be required to register prior to viewing the archived event, continuing to provide fresh leads for months.

Marketing & Production

Some of the offerings:
eBroadcast Program & Highlights

• Streaming one (1) hour event, both audio and video, broadcast live over the Internet

• PowerPoint slide synchronization

• Browser based Q&A capabilities, advanced polling and survey functions

• Support of multiple stream formats (Windows Media & Real Player Technology)

• Standard stream rate (56kbps) and high-speed stream rate (100 kbps)

• Complete registration management including automatic confirmation, reminder email and telephone call to all registrants one day prior to event.

• Frost & Sullivan will provide the Sponsor with a complete registration list, distinguishing attendees from registrants that may be used at their discretion.

• On-demand archive creation and hosting of broadcast for anytime viewing, with links on your and the Frost & Sullivan and websites. All data from new viewers of the on-demand event will be available.

Event Promotion
(Co-branding with the Frost & Sullivan and alliance partner's brands to maximize attendance)

• Creation of a dedicated HTML landing page as well as promotional banners for the event, including company logo, event content summary and speakers.

• Comprehensive marketing campaign to selects from the Frost & Sullivan and alliance partner's databases, which will be determined by YOU.

• Strategic alliances with key publications and associations to generate additional exposure through print advertising, online promotions, newsletters and marketing at industry events.

• Design, production and delivery of a multi-media email invitation and/or text invitation, with company logo and content summary, to both the Frost & Sullivan and alliance partner's community.

• Post event marketing notifying all selects on how and where to access the on-demand presentation.

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Optional Upgrade

Higher-Quality Attendees through ON-DEMAND
Senior executives are the most conservative about their time. The intuitive design of eBroadcast Plus allows execs to scan everything about the session in less then 50 seconds and decide if they want to delve deeper.

Content Stays Fresh
Content can be regularly updated, with new interviews, removal of out-of-date points and new thoughts from the panel's experts. This innovative feature creates a progressive event to which participants are able to return time-and-time again.

Additional Event Offerings
(Highly Recommended to Integrate with eBroadcast)

Executive Summits
Frost & Sullivan Executive Summits Division produces intensive, interactive, client-centric programs designed to provide unparalleled access into the challenges senior-level management face as they explore market opportunities, competitive threats, technical trends, emerging markets, and competitive strategies.

Executive Workshop Roadshow
Unlike typical road shows that rely on corporate promotions and giveaways to drive in non-paying attendees, our exclusive, content-driven, 80%+ interactive format provides real participant value that the typical corporate hosted road show cannot match. Your Frost & Sullivan Road Show is a series of customized one day, content-driven Executive Workshops conducted in 4 cities of your choice to maximize prospective executive audiences. We use a highly targeted, geographic-focused marketing mix and an experienced telesales team to deliver the audience that you define. Our track record of recruiting the right participants has been proven many times over. Linkage to the Frost & Sullivan brand will elevate your organization's value proposition.

MindXchange
A full-day intensive MindXchange embedded within the Executive Summit is focused on critical executive management and leadership skills. These interactive sessions bring senior-level executives together address key challenges affecting their common industry. Covering a wide array of issues, the MindXchange will be focused on topics including, but not limited to: change management; communication; new technology; strategic alliances; competitive benchmarking and Internet research.

Global Excellence Awards
As an organization, we recognize outstanding industry achievements by presenting Frost & Sullivan Awards to top companies in regional and global markets. Our teams of industry experts recognize the diligence and innovation required to implement a successful business plan and excel in the increasingly competitive global marketplace. Acknowledged by the media, the investment community and end-user markets as a
pre-eminent global accolade these awards are presented to the CEOs of the receiving company during our annual Global Excellence Awards Dinner.

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See What Others Are Saying

"Frost & Sullivan has taken a fresh approach to the online seminar format. Unique in their structure, format and leverage of their independent brand name, Frost & Sullivan effectively positioned MicroStrategy as the expert within the high-end business intelligence industry. Frost & Sullivan was committed to ensuring our success. The result was a compelling and cost-effective way for our company to generate qualified leads."
- Fred Richards, Director, Marketing & Marketing Systems, MicroStrategy

"We decided to move forward with Frost & Sullivan's eBroadcasts because of their unique value proposition, key alliance partners, and brand recognition. By aligning Orsus Solutions with a reputable and independent third party analyst firm, we were able to stand out from the crowd by delivering a content-driven credible program, focused more on our service offerings and less on our logo. As a result, we were able to attract an audience that was both targeted and receptive. Frost & Sullivan not only met our expectations, they exceeded them and we have already re-signed for a second eBroadcast. I highly recommend Frost & Sullivan's eBroadcasts for any company looking for qualified and quantified lead generation, education and/or brand awareness from a thought leadership perspective."
- Amy Ariel, Marketing Director, Orsus Solutions

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