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Competitive Benchmarking of 15 Leading Pharmaceutical Companies' Strategies for Leveraging the Medical Liaison Function in the United States: 6th Annual Update (2006 Report)

ANNUAL PROGRAM

This groundbreaking study analyzes how 15 leading pharmaceutical companies are strategically leveraging the medical liaison function.  As a subscriber to this study, you will learn how to best maximize the use of this type of personnel.  For each target company, the study provides the following information:

bulletStrategic approach to the medical liaison function
bulletResponse to OIG guidelines
bulletOrganizational structure/reporting relationships by title
bulletDistribution of personnel by business unit/therapeutic area
bulletKey roles by title
bulletTypical salary range by title
bulletDescription of incentive package by title
bulletEvaluation methods

The study also analyzes each company's philosophy about the medical liaison function, including:

bulletQuantitative and qualitative methods for valuing the function
bulletImplications of Office of Inspector General guidelines and recent litigation on the liaison role

* Save 5% -- Mention "PharmCast.com" when purchase.

To receive more information about the study, including a list of companies analyzed and sample pages, click on the "Request for Info" link.

                                     

                
 

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