Competitive Benchmarking of Ten Oncology Sales and Marketing Organizations in Europe: Key Expenditures and Organizational Approaches - 4th Annual Update (2006 Report)
ANNUAL PROGRAM
This program analyzes in detail the marketing expenditures of 10 leading oncology franchises in the top five countries in Europe (i.e., France, Germany, Italy, Spain and the United Kingdom). The program covers 65 oncology brands. The key expenditures benchmarked include:
 | Major conventions |
| Representative-initiated physician education programs |
| Post-approval trials |
| Advocacy/cooperative group grants |
| CME programs |
| Journal advertisements |
| Printed sales materials |
Analysis of the sales and marketing organizations includes:
| Size and structure of the oncology sales force |
| How the oncology product portfolio is managed |
| Organizational structure of oncology sales and marketing management |
| Deployment of other oncology-related field personnel, such as medical liaisons |
| Role of oncology medical liaisons |
| Qualifications and compensation of oncology sales personnel, including typical salary/bonus ratios |
For clients interested in this same type of information on a global scale, this program is also offered in the United States and Japan.
* Save 5% -- Mention "PharmCast.com" when purchase.
To receive more information about the study, including a list of companies analyzed and sample pages, click on the "Request for Info" link.
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