Competitive Benchmarking of 15 Oncology Sales and Marketing Organizations in the United States: Key Expenditures and Organizational Approaches -- 5th Annual Update (2006 Report)
ANNUAL PROGRAM
This program analyzes in detail the marketing expenditures of 15 leading oncology franchises in the United States and covers 65 oncology brands. The complete list of expenditures benchmarked by each franchise includes:
 | Major conventions |
| Phase IV trials |
| Physician lunch and dinner programs |
| CME programs |
| Cooperative group grants |
| Printed sales materials |
| Advocacy group grants |
| Journal advertisements |
| Internet-based initiatives |
Analysis of the sales and marketing organizations includes:
| Size and structure of the oncology sales force |
| How the oncology product portfolio is managed |
| Organizational structure of oncology sales and marketing management |
| Deployment of other oncology-related field personnel, such as medical liaisons and reimbursement personnel |
| Roles of oncology medical liaisons and reimbursement personnel |
| Qualifications and compensation of oncology sales personnel, including typical salary/bonus ratios |
For clients interested in this same type of information on a global scale, this program is also offered in the top five countries of Europe and Japan.
* Save 5% -- Mention "PharmCast.com" when purchase.
To receive more information about the study, including a list of companies analyzed and sample pages, click on the "Request for Info" link.
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