Competitive Benchmarking of Leading Oncology Sales and Marketing
Organizations in Japan: Key Expenditures and Organizational Approaches
This program analyzes in detail the
marketing expenditures of leading oncology franchises in Japan.
The complete list of expenditures benchmarked by each franchise
includes:
Major conventions
Clinical trials for approved products
Physician lunch and dinner programs
CME programs
Cooperative group grants
Printed sales materials
Advocacy group grants
Journal advertisements
Internet-based initiatives
Analysis of the sales and marketing
organizations includes:
Size and structure of the oncology sales force
How the oncology product portfolio is managed
Organizational structure of oncology sales and marketing management
Deployment of other oncology-related field personnel, such as medical
liaisons and reimbursement personnel
Roles of oncology medical liaisons and reimbursement personnel
Qualifications and compensation of oncology sales personnel, including
typical salary/bonus ratios
This program analyzes in detail the marketing expenditures of leading
oncology franchises in the top five countries in Europe (i.e., France,
Germany, Italy, Spain and the United Kingdom). The key expenditures
benchmarked include: