Competitive Benchmarking of Patient Compliance, Adherence and Persistence (CAP) Strategies at Leading Pharmaceutical Companies in the United States |
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This new program provides comprehensive information regarding the initiatives of leading pharmaceutical companies in the United States -- for the purpose of improving patient compliance, adherence and persistence. The study is the perfect tool for managers who realize the importance of creating "successful" CAP strategies. For each target company, the study examines:
A companion study is also available that analyzes patient and healthcare providers' perceptions of CAP materials. This one-of-a-kind report captures the
responses of over 100 practicing oncologists in the United States – as
they are asked to rate the effectiveness of leading oncology sales
forces in regard to the following attributes:
We not only capture the revealing survey results, but PharmaForce digs deeper by conducting targeted interviews with members of the “best” and “worst” performing sales forces to uncover the reasons for their rankings. This program analyzes in detail the marketing expenditures of leading oncology franchises in the top five countries in Europe (i.e., France, Germany, Italy, Spain and the United Kingdom). The key expenditures benchmarked include:
* Save 5% -- Mention "PharmCast.com" when purchase. To receive more information about the study, please click on the following "Request for Info" link.
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