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Competitive Benchmarking of Leading Pharmaceutical Companiesí Strategies for Managed Markets
 

This innovative benchmarking program describes in detail the strategies that leading pharmaceutical companies use to achieve preferred formulary status for their key drugs, including:

bullet Organizing and deploying the managed markets sales force
bullet Evaluating and training the managed markets sales force
bullet Sales negotiation strategies/tactics


The report provides comprehensive analysis of each target organization's strategic approach to managed markets, including:

1.   Strategic approach to the managed care marketplace

    bullet Overall sales strategy
    bullet Descriptions of programs / services offered to managed care organizations
    bullet Formulary compliance initiatives
    bullet Physician / consumer education programs
    bullet Disease management
    bullet Other
    bullet How key managed care functions fit into the overall corporate structure
    bullet Deployment of the managed markets sales force segmented by type of account
    bullet National
    bullet Regional
    bullet Government
    bullet Employer
    bullet Other

2.   Organizational strategy for managed market initiatives

    bullet Educational and professional backgrounds of key personnel
    bullet Evaluation methods for key personnel
    bullet Training program
    bullet Compensation of managed care sales representatives


* Save 5% -- Mention "PharmCast.com" when purchase.

To receive more information about the study, please click on the following "Request for Info" link.

                                       

 

 
 
 
 
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