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This groundbreaking study analyzes how leading pharmaceutical companies are strategically leveraging the medical liaison function.  As a subscriber to this study, you will learn how to best maximize the use of this type of personnel.  For each target company, the study provides the following information:
 

The study also analyzes each company's philosophy about the medical liaison function, including:
 

This one-of-a-kind report captures the responses of over 100 practicing oncologists in the United States – as they are asked to rate the effectiveness of leading oncology sales forces in regard to the following attributes:
 

We not only capture the revealing survey results, but PharmaForce digs deeper by conducting targeted interviews with members of the “best” and “worst” performing sales forces to uncover the reasons for their rankings.

This program analyzes in detail the marketing expenditures of leading oncology franchises in the top five countries in Europe (i.e., France, Germany, Italy, Spain and the United Kingdom).  The key expenditures benchmarked include:

 
Analysis of the sales and marketing organizations includes:

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To receive more information about the study, please click on the following "Request for Info" link.