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  Understanding what makes key opinion leaders prefer one company’s programs over another company’s can give you a considerable edge as you design a marketing plan that includes valuable insight from these highly influential physicians.

  This one-of-a-kind report is the result of our polling hundreds of KOLs in Europe.  This report gives you insight into what KOLs across key therapeutic areas have told us about the following:

–        What companies run the best advisory boards and why

–        Acceptable honorarium levels

–        Factors KOLs consider when deciding whether or not to attend a program

–        Preferred meeting focus and structure

–        Topics of key interest

–        Differences in perspectives of researchers vs. clinicians

  For companies who are interested in this same type of information on a global scale, a similar report is available on KOL's perspectives on world class advisory boards in the United States.

This one-of-a-kind report captures the responses of over 100 practicing oncologists in the United States – as they are asked to rate the effectiveness of leading oncology sales forces in regard to the following attributes:
 

We not only capture the revealing survey results, but PharmaForce digs deeper by conducting targeted interviews with members of the “best” and “worst” performing sales forces to uncover the reasons for their rankings.

This program analyzes in detail the marketing expenditures of leading oncology franchises in the top five countries in Europe (i.e., France, Germany, Italy, Spain and the United Kingdom).  The key expenditures benchmarked include:

 
Analysis of the sales and marketing organizations includes:

* Save 5% -- Mention "PharmCast.com" when purchase.

To receive more information about the study, please click on the following "Request for Info" link.