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  Understanding what makes key opinion leaders prefer one company’s programs over another company’s can give you a considerable edge as you design a marketing plan that includes valuable insight from these highly influential physicians.

  This one-of-a-kind report is the result of our polling hundreds of KOLs in Europe.  This report gives you insight into what KOLs across key therapeutic areas have told us about the following:

–        What companies run the best advisory boards and why

–        Acceptable honorarium levels

–        Factors KOLs consider when deciding whether or not to attend a program

–        Preferred meeting focus and structure

–        Topics of key interest

–        Differences in perspectives of researchers vs. clinicians

  For companies who are interested in this same type of information on a global scale, a similar report is available on KOL's perspectives on world class advisory boards in the United States.

* Save 5% -- Mention "PharmCast.com" when purchase.

To receive more information about the study, please click on the following "Request for Info" link.