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Key Opinion Leader Relationship and Speaker Bureau Management at Leading Pharmaceutical Companies in the United States
 

This innovative study examines how leading pharmaceutical and biotech companies manage their key opinion leader (KOL) relationships.  The study includes the following:
 

bullet Description of how various internal constituencies (sales reps, medical liaisons, clinical research associates, etc.) interact with KOLs
bullet Typical perks offered to KOLS
bullet Research fees
bullet Access to company data/resources
bullet Other
bullet Trends in the relationship model, including impact of PhRMA guidelines and use of personnel beyond medical liaisons to interact with these individuals
bullet CRM software systems used with KOLs
bullet Key metrics utilized to evaluate KOL effectiveness
bullet Use of social influencing mapping to guide KOL tactical planning
bullet Honoraria levels for KOLs
bullet National
bullet Regional
bullet Local


* Save 5% -- Mention "PharmCast.com" when purchase.

To receive more information about the study, please click on the following "Request for Info" link.

                                       

 

 
 
 
 
 		
  

  

    
    
    



  

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