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 Understanding what makes key opinion leaders prefer one company’s programs over another company’s can give you a considerable edge as you design a marketing plan that includes valuable insight from these highly influential physicians.

  PharmaForce has polled hundreds of KOLs in the United States.  This report is your opportunity to find out what  KOLs across key therapeutic areas have told us about the following:

–        What companies run the best advisory boards and why

–        Acceptable honorarium levels

–        Factors KOLs consider when deciding whether or not to attend a program

–        Preferred meeting focus and structure

–        Topics of key interest  

–        Differences in perspectives of researchers vs.  clinicians

For clients interested in this same type of information on a global scale, a similar study is available on KOL perspectives in Europe.

* Save 5% -- Mention "PharmCast.com" when purchase.

To receive more information about the study, please click on the following "Request for Info" link.