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Pharm/Biotech Resources Released by FDA: 7/15/05. Posted by FDA: 7/18/05 Andrea Czeizinger, J.D. RE: NDA 21-481
The Division of Drug Marketing, Advertising, and Communications (DDMAC) of the Food and Drug Administration ("FDA" or the "Agency") has reviewed oral statements made by a Hoffman La-Roche, Inc. (Roche) sales representative on November 1, 2004, at the 44th Annual Interscience Conference on Antimicrobial Agents and Chemotherapy (ICAAC) held in Washington DC. The oral statements misbrand Fuzeon in violation of the Federal Food, Drug and Cosmetic Act (Act) and FDA implementing regulations because they recommend or suggest a use for Fuzeon that has not been approved by FDA and thus create a new "intended use" for Fuzeon for which the product lacks adequate directions. See 21 U.S.C. § 352(f)(1); 21 C.F.R. §§ 201.5(a), 201.128. Background According to the approved product labeling (PI), Fuzeon in combination with other antiretroviral agents is indicated for the treatment of HIV-1 infection in treatment-experienced patients with evidence of HIV-1 replication despite ongoing antiretroviral therapy. This indication is based on results from two controlled studies of 48 weeks duration. Subjects enrolled were treatment experienced adults; many had advanced disease. There are no studies of Fuzeon in antiretroviral naive patients. The Drug Resistance section of the PI states:
Table 3 of the Clinical Studies section of the PI contains the efficacy outcomes pooled from the two pivotal clinical trials, T20-301 and T20-302. Table 3 indicates, in part: Table 3 Outcomes at Week 48 (Pooled Studies T20-301 and T20-302)
* Includes never responded, rebound, and missing RNA data.
Broadening of Indication/Lack of Adequate Directions for Use On November 1, 2004, the representative at your promotional booth at ICAAC stated, in word or in substance, that Fuzeon is appropriate for all treatment-experienced patients. By failing to disclose the limitations to the indication, i.e., that Fuzeon is appropriate only for and has been studied only in patients who are already being treated with other antiretroviral drugs who have evidence of HIV replication despite this treatment, the representative broadened the indication for Fuzeon, causing the product's PI to lack adequate directions for the use recommended by this oral statement. Without adequate directions for such use, Fuzeon is misbranded under Section 502(f)(1) of the Act. Similarly, the representative also claimed that Fuzeon confers "100% antiviral activity," thereby suggesting that: (1) all patients will respond to the drug, and (2) it would be appropriate for a broader range of patients than those for whom it is actually approved. As noted above, only 46% of patients in the Fuzeon-based regimen were virological responders, i.e., at least 1 loglo below baseline, versus 18% of patients in the background regimen. Furthermore, only 23% and 34% of patients taking Fuzeon plus background regimen, compared to 8% and 13% of patients taking background regimen alone, achieved undetectable viral load, i.e., < 50 copies/mL and < 400 copies/mL, respectively. Thus, the suggestion that all patients will respond to Fuzeon broadens the indication for the drug and causes the product's PI to lack adequate directions for the expanded use recommended by this statement. In addition, the representative claimed that "100% of patients are susceptible to Fuzeon." At best, this statement is ambiguous. However, because its most plausible meaning is that "100% of patients respond to Fuzeon," this claim suggests that the product would be appropriate for a broader range of patients than those for whom it is actually approved, thus causing the product's PI to lack adequate directions for this expanded use. We note also that the statement is false or misleading as to Fuzeon's efficacy; the PI communicates that HIV-1 isolates with reduced susceptibility to Fuzeon have been recovered from subjects failing a Fuzeon-based regimen in clinical trials, which indicates that patients may eventually develop resistance to Fuzeon with continued therapy. Finally, the representative claimed that Fuzeon is: "better than oral HIV drugs." Such a claim misleadingly suggests that Fuzeon is an alternative to oral HIV drugs, when in fact it is approved for use in conjunction with such drugs. Because the claim contradicts the product's PI, it causes the PI to lack adequate directions for the use recommended by this statement. Conclusion and Requested Action The oral statements made by your representative recommend or suggest uses for Fuzeon that have not been approved by FDA and thus misbrand Fuzeon in violation of the Act and FDA implementing regulations. See 21 U.S.C. § 352(f)(1); 21 C.F.R. §§ 201.5(a), 201.128. DDMAC requests that Roche immediately cease the dissemination of promotional materials for Fuzeon that are the same as or similar to those described above. Please submit a written response to this letter on or before July 29, 2005, describing your intent to comply with this request, listing all promotional materials for Fuzeon that contain claims that are the same as or similar to those described above, and explaining your plan for discontinuing use of such materials. Please direct your response to Lynn Panholzer, Pharm.D., at the Food and Drug Administration, Division of Drug Marketing, Advertising and Communications, HFD-42, Room 8B-45, 5600 Fishers Lane, Rockville, MD 20857, facsimile at 301-594-6771. In all future correspondence relating to this matter, please refer to MACMIS ID # 12987 and the NDA number(s). We remind you that only written communications are considered official. The violations discussed in this letter do not necessarily constitute an
exhaustive list. It is your responsibility to ensure that your
promotional materials for Fuzeon comply with each applicable requirement of
the Act and FDA implementing regulations.
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