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Pharm/Biotech Resources Released by FDA: 11/2/05. Posted by FDA: 11/3/05 Paul D. Krause, PhD RE: NDA # 21-640
The Division of Drug Marketing, Advertising, and Communications (DDMAC)
has reviewed a journal advertisement (ad) (VIT301-09/04) for Vitrase (hyaluronidase
injection) submitted by ISTA Pharmaceuticals, Inc. (ISTA) under cover of
Form FDA 2253. The journal ad is false or misleading because it
fails to reveal material facts, thus minimizing the risks associated with
treatment with Vitrase in violation of the Federal Food, Drug, and
Cosmetic Act (Act), 21 U.S.C. 352(n), 321(n), and FDA implementing
regulations, 21 CFR 202.1(e)(3)(i), (5)(i), (iii). Background
Furthermore, according to the PI, Vitrase is associated with several risks, including the following Warnings:
Omission of Important Risk Information Promotional materials are misleading if they fail to reveal facts that are material in light of the representations made or with respect to consequences that may result from the use of the drug as recommended or suggested in the materials. The journal ad fails to present the most serious and frequently occurring risks associated with the use of Vitrase. Although the journal ad presents several effectiveness claims for Vitrase, it fails to include any of the warnings associated with use of the drug or the precaution regarding the incompatibility with furosemide, benzodiazepines, and phenytoin as stated above. The only risk information included in the ad is excerpted from the Adverse Reactions section of the PI. By omitting the most serious and frequently occurring risks associated with the drug, the journal ad misleadingly suggests that Vitrase is safer than has been demonstrated. Conclusion and Requested Action For the reasons discussed above, the journal ad fails to reveal material facts, thus minimizing important risks associated with Vitrase treatment. Accordingly, the journal ad misbrands Vitrase in violation of the Act and FDA implementing regulations. See 21 U.S.C. §§ 352(n), 321(n); 21 CFR 202.1(e)(3)(i), (5)(i), (iii). DDMAC requests that ISTA immediately cease the dissemination of violative promotional materials for Vitrase such as those described above. Please submit a written response to this letter on or before November 16, 2005, stating whether you intend to comply with this request, listing all violative promotional materials for Vitrase such as those described above, and explaining your plan for discontinuing use of such materials. Please direct your response to me at the Food and Drug Administration, Center for Drug Evaluation and Research, Division of Drug Marketing, Advertising, and Communications, 5901-B Ammendale Road, Beltsville, MD 20705-1266 or facsimile at 301-7969878. In all future correspondence regarding this matter, please refer to MACMIS ID # 13441 in addition to the NDA number. We remind you that only written communications are considered official. The violations discussed in this letter do not necessarily constitute
an exhaustive list. It is your responsibility to ensure that your
promotional materials for Vitrase comply with each applicable requirement
of the Act and FDA implementing regulations.
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