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Pharm/Biotech Resources Released by FDA: 12/19/06. Posted by FDA: 1/9/07 James Booker
The Division of Drug Marketing, Advertising, and Communications (DDMAC) has reviewed a professional print advertisement (ad) (DYR PPO 0021) for Dyrenium®(triamterene) Capsules (Dyrenium) submitted by WellSpring Pharmaceutical Corporation (WellSpring) under cover of Form FDA 2253. The ad overstates the efficacy of Dyrenium, presents an unsubstantiated superiority claim, and omits important risk information for the drug. Therefore, the material misbrands Dyrenium in violation of the Federal Food, Drug, and Cosmetic Act, 21 U.S.C. §§ 352(n) & 321(n), and FDA implementing regulations, 21 CFR §§ 202.1(e)(5); 202.1(e)(6)(i), (ii), (vii). These violations concern us from a public health perspective because they suggest that Dyrenium is more effective and safer than demonstrated. Background The Indications and Usage section of the Dyrenium approved product labeling (PI) states, in pertinent part:
The PI also provides the following safety information, in pertinent part:
Furthermore, the ADVERSE REACTIONS section of the PI reports that adverse events such as anaphylaxis, rash, photosensitivity, hypokalemia, azotemia, elevated BUN and creatinine, renal stones, jaundice and/or liver enzyme abnormalities, nausea and vomiting, diarrhea, thrombocytopenia, megaloblastic anemia, weakness, fatigue, dizziness, headache, and dry mouth have occurred in association with use of Dyrenium. Overstatement of Efficacy The professional print ad is misleading because it suggests that Dyrenium is more effective than has been demonstrated by substantial evidence or substantial clinical experience. The piece includes the claims: Consider DYRENIUM whenever you write furosemide and prevent the loss
of intracellular potassium. (emphasis in original) (footnotes omitted). These claims suggest that Dyrenium, by preserving magnesium levels, will prevent enhanced lipid peroxidation and accelerated growth response in vessel walls caused by magnesium deficiency. These latter suggested processes have no relation to Dyrenium's indicated use for edema. Moreover, although Dyrenium preserves magnesium, FDA is unaware of evidence showing that deficiency of magnesium enhances lipid peroxidation and triggers an accelerated growth response in the vessel wall of humans, or that Dyrenium can prevent these effects. The study described in the reference cited as support for this claim is an in vivo study in rats1 and does not provide evidence that Dyrenium has a favorable effect on lipid peroxidation or growth within vessel walls in humans or any clinical benefit arising from such an effect. FDA is not aware of substantial evidence or substantial clinical experience to support this claim. Therefore, this claim misleadingly overstates the efficacy of Dyrenium. Unsubstantiated Superiority Claim This promotional piece is misleading because it claims that Dyrenium "[c]orrects or prevents hypokalemia and maintains serum potassium... levels more effectively than does potassium supplementation," when this has not been demonstrated by substantial evidence or substantial clinical experience. The reference cited as support for this claim2 does not constitute substantial evidence because the subjects did not receive an appropriate dose of potassium chloride. In comparing one drug with another, it is important to choose an appropriate dose and dose regimen for both drugs. That is, for a claim of superior effectiveness the comparative trial should use a full or maximum tolerated dose of the comparator drug product in adequate, well-designed, head-to-head clinical trials. Potassium chloride should be dosed according to the individual needs of the patient. In the study cited as support for the aforementioned claim, however, all patients received one gram of potassium chloride twice a day regardless of their individual needs. Omission of Important Risk Information Promotional materials are misleading if they fail to reveal facts that are material in light of the representations made or with respect to consequences that may result from the use of the drug as recommended or suggested in the materials. This piece presents the boxed warning for Dyrenium, but fails to present other important risk information for the drug, including the contraindications and warnings identified on page 2 of this letter. By omitting this risk information, the piece misleadingly suggests that Dyrenium is safer than has been demonstrated. Conclusion and Requested Action Your promotional piece overstates the efficacy of Dyrenium, presents an unsubstantiated superiority claim, and omits important risk information for the drug. Therefore, the piece misbrands Dyrenium in violation of the Act and FDA implementing regulations. See 21 U.S.C. §§ 352(n) & 321(n); 21 CFR §§ 202.1(e)(5)(i)-(iii); 202.1(e)(6)(i), (ii), (vii). DDMAC requests that WellSpring immediately cease the dissemination of violative promotional materials for Dyrenium such as those described above. Please submit a written response to this letter on or before January 4, 2006, stating whether you intend to comply with this request, listing all violative promotional materials for Dyrenium such as those described above, and explaining your plan for discontinuing use of such materials. Please direct your response to me at the Food and Drug Administration, Center for Drug Evaluation and Research, Division of Drug Marketing, Advertising, and Communications, 5901-B Ammendale Road, Beltsville, MD 20705, facsimile at 301-796-9878. In all future correspondence regarding this matter, please refer to MACMIS ID # 14823 in addition to the NDA number. We remind you that only written communications are considered official. The violations discussed in this letter do not necessarily constitute an exhaustive list. It is your responsibility to ensure that your promotional materials for Dyrenium comply with each applicable requirement of the Act and FDA implementing regulations.
_____________________________________________________________ 1 Shivakumar K, Kumar BP. Magnesium deficiency enhances oxidative stress and collagen synthesis in vivo in the aorta of rats. Int J Biochem Cell Biol. 1997;29:1273-1278. 2 Kohvakka A. Maintenance of potassium balance during long-term diuretic therapy in chronic heart failure patients with thiazide-induced hypokalemia: comparison of potassium supplementation with potassium chloride and potassium-sparing agents, amiloride and triamterene. Int J Clin Pharmacol Ther Toxicol. 1988;26:273-277.
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